Make Your Mark on Social Media

Keeping abreast of the latest forms of digital media isn’t just a job for me, it’s a passion. My consulting past includes former client Red Bull and they had me working with social media tools in 2003 and since then I’ve been hooked. I am a huge proponent for using social media personally and professionally, as well as on figuring out how to use it to enhance relationships and build businesses. The Make your Mark on Social Media blog enables me to share insights with you on everything from how you can optimize your use of social media to “what’s next.” In this interactive forum we can also discuss key social media topics affecting your practice and the industry as a whole. It’s my hope that Make your Mark on Social Media becomes a landing place for our most up-to-date discussions about social media topics. So I welcome you to share your thoughts on what you’d like to see me blog about in addition to those that come to you as you read each blog post.

Mark Cohen – Assistant Vice President – Product Owner, Digital Media Projects

Who rules social media? Content is king.

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In 1996, Bill Gates wrote an article that spawned the phrase that headlines this article and which is now ubiquitous. Well, here we are in 2012 and we’re finding that content is king. But now it extends to social media, not just websites. Read more

If you have a Facebook Business Page – Read This!

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You’ve probably noticed that as of March 30, Facebook changed your business page to a new format – timeline.

If you haven’t already done so, I recommend you read the Facebook Product Guide for in-depth information on how to manage the change. Before you do so, allow me to familiarize you with the primary changes, compliance impact, and why this is a positive for your practice. Read more

March Madness has Nothing on Millenial Madness

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Not unlike you, I love numbers. Mine however, are not relative to performance or beta, but those that impact digital media choices and effectiveness.

One of my favorite sources is the Pew Research Center’s Internet & American Life Project. Since 2004, I’ve looked forward to their insights into all things internet. And, as you’d imagine, a lot of their focus has been on social media.

In August of 2011, their research found that 65% of all internet users used social networking sites. And of those, here is the breakdown by age: Read more